BEST · Trash to Cashback · Mandaluyong Campaign

Core Framework

The single source of truth for the Mandaluyong growth push: one story, the live evidence, and the reusable modules every audience piece is cut from — plus a clear register of what the team needs to fill in.

Version 0.1Updated 24 Jul 2026Owner Management + BDFeeds 5 audience deliverables
01

The one story

Everyone tells the same story — only the emphasis changes. This is the spine.

Mandaluyong doesn't need to discover BEST — it needs to meet us. We already collect, reward, and audit recyclables at city scale (proven in Quezon City). So the plan is simple: be seen in every barangay, change how people see waste — from throwaway to value — and turn that living, behavior-changed community into the audited diversion that sponsors, LGUs, and EPR-obliged brands pay for. Community first — funding follows.
02

Live snapshot

Pulled from the live program database behind the EcoWarriors & ESG dashboards. These are the real, current numbers — refresh before any presentation.

LIVE · bestrecycling_db as of 24 Jul 2026
24,467
Registered members
4,683
Active (30 days)
339
Active collection points
2.48M kg
Recovered (last 12 mo)
12.18M
EP issued all-time
₱3.12M
Earned by lapsed members

Program-wide ASM 2025 headline: 80,441 registered since 2021 · 966,622 kg collected · 90.91% delivered to recyclers · 7,893 micro-retailers · 150+ IEC campaigns.

03

Message architecture

The same facts, re-cut for five readers. Each audience piece is built from this row: lead with the hook, prove it with what they care about, close on the ask.

AudienceThe hookProof they care aboutThe ask
Stockholders / boardgovernanceGrowth with discipline — and it's self-funding.Live numbers, over-performing KPIs, tight 30-day sprint targets, cost control.Approve budget & back the 30-day-sprint push.
Mandaluyong LGUB2GYour RA 9003 compliance, delivered.The Quezon City program as proof; local presence & office; the segregation gap.Sign a city-program MOA / barangay access.
Brand / EPR sponsorsB2BBrand equity + RA 11898 compliance — through real community behavior change, not just packaging pickup.Brands over-performing (154% / 138%), RTK audited diversion, a community educated to value all waste, AutoIndustria.Fund an Eco Marathon deployment.
Internal team & fieldexecutionHere's the 30-day sprint — and your part in it.The six plays, the rollout calendar, the scoreboard.Execute; hit the targets.
Eco-Warriors & community leadersgrassrootsBEST is here in Mandaluyong — join and earn.Real cashback, the nearby office, how easy it is to start.Register & bring recyclables.
04

Proof library

The reusable evidence blocks. Any deliverable pulls the proof its audience trusts — drop in real photos & peso figures from the team as they arrive.

Our EPR programs change behavior — they don't just collect packaging. Running Tapon to Ipon for Coca-Cola or SariCycle for Ajinomoto, recovering the brand's own packaging is only the compliance floor. The real work is evolving a community: educating households and micro-retailers to see value in all their waste, and changing everyday behavior so segregation and recovery become a habit. The brand hits its RA 11898 target — but the durable product is a community that keeps diverting, across every material, long after the campaign ends. Deeper impact for the brand, real income and dignity for the community, and sustainable (not one-off) diversion for compliance.
City-scale, BEST-run
Quezon City program

67 collection points across QC Hall + 30+ barangays; 7,786 members; 2.78M EP. The model we replicate in Mandaluyong.

EPR clients over-performing
154% · 138% · 100%

Tapon to Ipon (Coca-Cola), SariCycle (Ajinomoto), PocariCycle (Otsuka) — beating targets not by collecting packaging alone, but by educating communities to value all waste and changing behavior. The reference logos.

Sponsor CSR in action
AutoIndustria

Eco-Milestone campaign: 3 materials (HDPE, paper, cans), ₱5,000 reward pool, 4 pop-up booths across BGC & Uptown, Jun 2026.

Ready re-engagement value
15,251 lapsed earners

They earned ₱3.11M lifetime with the program (bXTRA Account ledger: mostly already redeemed; ≈₱52K truly unclaimed). Familiarity is the asset — a zero-acquisition-cost reactivation pool.

Proven scale (2025)
966,622 kg

Recovered in 2025, 90.91% delivered to recycling partners; 80,441 warriors; 7,893 micro-retailers.

The compliance driver
RA 11898

Obliged enterprises must divert 60% of plastic in 2026 (80% by 2028); penalty = 2× the shortfall cost.

05

Strategy modules

The reusable content blocks, already built out in full. Every audience piece assembles from these — the two links below are the complete versions.

Baseline & the leak Partnership engine (flywheel) Revenue ladder 6 growth plays Barangay IEC funnel 30-day-sprint rollout KPIs & dashboards What we will not do
Full strategy document → Interactive briefing deck →
06

Deliverable map

Five audiences, five cuts of the one story. Two are built; the rest are ready to assemble once the team inputs (Section 07) land.

PieceAudienceStatusAssembles from
Strategy documentBoard / teamBUILTAll modules + proof library
Interactive deckBoard / stakeholdersBUILTModules + live snapshot + IEC funnel
LGU partnership proposalMandaluyong LGUTO BUILDQC proof + RA 9003 + local presence
Sponsor pitchBrands / EPRTO BUILDAutoIndustria + audited diversion + brand KPIs
Field IEC toolkitCommunity leaders & warriorsTO BUILDOffice info + cashback proof + QR sign-up
30-day-sprint ops one-pagerTeam / fieldTO BUILDPlays + rollout + owner assignments
07

Inputs needed from the team

The gaps only you can fill. Each unlocks one or more deliverables — send these and the tailored pieces come together fast. Blue = team supplies; green = I handle once inputs land.

Field & activation photos
Real shots of pop-up centers, IEC sessions, crews, Eco-Warriors — the human proof.
unlocks: deck · toolkit · sponsor pitch
TEAM
Mandaluyong office — address, contact, hours
Exact address, phone, and open hours so every piece can say "we're here" and route people in.
unlocks: toolkit · closing slides
TEAM
Field-team capacity
How many people, and how many barangays / IEC sessions are realistic in 30 days — so IEC targets are honest.
unlocks: IEC targets · rollout
TEAM
Peso commercials
Value of a QC-type city program, a typical sponsor deal size, and the 30-day sprint budget envelope.
unlocks: board deck · sponsor pitch · LGU proposal
TEAM
LGU relationship status & contacts
Where the Mandaluyong LGU conversation stands today, and who the decision-makers are.
unlocks: LGU proposal timing
TEAM
Target sponsor shortlist
Which brands to approach first for Mandaluyong (existing partners or new obliged enterprises).
unlocks: sponsor pitch
TEAM
AutoIndustria & past-campaign assets
Logos, photos, and results from AutoIndustria and other done campaigns — concrete proof across every piece.
unlocks: proof library · all pieces
TEAM
Confirm the 2026 disposal-logging change
Where MSW / food-waste flows now record, so kg trends are reported honestly.
unlocks: honest volume reporting
CLAUDE
Build the three remaining pieces
LGU proposal, sponsor pitch, field IEC toolkit & ops one-pager — assembled from this framework as inputs arrive.
unlocks: the full package
CLAUDE